Growth March 4, 2020

Implement Google login to boost conversions

Growth Bites @growthbites

Boost conversions by pushing new users to log in with Google, but allow them to opt for email signup if they prefer.

Raj Mahal of PlanMoreTrips saw a 50% increase in conversions when he did this, and now he gets 92% of his signups this way. Before implementing it, his login required an email address but no password so he thought it was simple enough. Within days of adding Google login, though, he saw the benefits.

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  1. 2

    That's cool! I've used twitter, facebook, google, and github logins (not all on the same site mind you but within context of what type of site it is) and google authentication seems like a good base standard that captures a majority of users.

  2. 1

    I made a quick SQL query to check login type on botmake.io

    email => 1767
    google => 1127

    If you consider the fact that Google Login added after several months rates are almost equal.

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