Importance Of Mobile App Development For Small Businesses
Stats show that an average mobile phone user has about 80 apps on his/her phone and uses around 40 each month.
According to Statista, mobile apps are expected to generate more than $935 billion in revenues by 2023. Mobile app development market is growing faster than a beanstalk. However, some small businesses are still skeptical about whether or not they should invest in a mobile app.
Mobile apps are a boon for businesses. Let's have a look at how small businesses can benefit from their use.
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From my perspective, companies should bet on a PWA approach, validate that their public accepts the proposal and then, and only then, bet on the creation of apps.
The development of a mobile application is not a lean idea, and everyone knows that validation comes first and investment second.
I think it is more difficult to convince a potential client to install your app in order to test your proposal, to say "enter my website and try the tool".
Don't get me wrong, I know an app has more potential than a PWA, but I see the app in an engagement phase after validating that the business proposal is solid.