Growth December 20, 2019

Improve conversion rates with an alert system that notifies you about struggling users

Growth Bites @growthbites

Increase conversions by implementing alerts that tell you when users are spending too much time on particular tasks.

Alex Turnbull of Groove ($500,000/mo) made customers 350% more likely to convert when he began using these “red flag metrics” to tell him when a customer was having trouble with his app. His team built a simple alert system and reached out to struggling users via email to ensure they had a good experience. These emails got a 10% response rate, and 30% of the users were still customers after 30 days — more than 350% higher than their average free trial users.

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