Genflow builds and scales brands for top fitness and lifestyle creators. I see creators as businesses. Today, I am PM for 100s influencers. In 5 years, I will build a business of businesses - new, decentralised way to bring retail to market. New era after brand-first retail (Nike) and influencer-marketing retail (Gymshark) to influencer-first business.
I see merch brands Teespring and GlobalBelly but these are not unique to the creator and don't transcend creator values to the audience (no 1 way to build a recurring business). I see Pico and Stir but they miss that creator's biggest pain is not knowing how to best grow their audience and their business, not being unable to see their subscribers counts (everyone knows these :))
Let me know what you think. And PS I started my company 4 years ago - so I guess I created the creator economy