In the landing page: just the MVP or the full idea?
I'm developing my project for months and my MVP is going to be implemented.
The MVP is a paid-subscription newsletter. The full idea is much bigger but far to be ready.
In the landing page:
- Should I put just the newsletter or the full idea tagging the next coming features with "not ready yet"?
- Should I use a single price tag for the newsletter or put it in a three-tiers row, where the other two tiers are the not ready features?
- Should I explain the bigger project? The full idea?
- Should I ask for donations or subscriptions to helps the developement?
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Here's my opinion:
If you're thinking that unless you talk about the bigger thing, no one will be interested in the thing that's ready right now, then maybe that's true.
To know whether you've got something which will sell, there's the idea of the Forces of Progress.
People want to get movement (progress) on a problem they have (a struggle), and your product is mostly competing against "I'll just" alternatives.
Small struggle, no product. Strong "I'll just" alternatives, no sale either. No matter how much more appealing you're trying to make your product, or no matter how much you reduce potential anxieties, if it doesn't address a hard struggle, you'll find yourself with a product that probably won't sell, unfortunately.
But if your paid newsletter comes at the right time for someone experiencing a struggle, has enough attractive properties, doesn't have too many anxieties, and the overall willingness to switch away from the old and onto the new is greater than all the "I'll just" statements they have in their mind, you've got yourself a product.
struggles + attraction > anxieties + "I'll just" == "yes, this, now"