Increase click-throughs by tacking the word "today" onto your headline

Add the word "today" to the end of an article's headline to increase your click-through rate.

Marcus Taylor of MusicLawContracts.com added this single word to his headline so that it read, "Simple tips to reduce your website's bounce rate today" and increased his CTR from 0.77% to 3.94%. As a test, he then reduced urgency by using the phrases "this week" or "this month" instead of "today" and saw his CTR immediately decline. Interestingly, using the word "now" instead of "today" also reduced CTR, but that seems to be dependent on context.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
Happy to receive feedback about my new landing page 15 comments Launched 3d Ago → 120k unique visitors, ~6k sign-ups, Product Hunt #2, Hacker News Front Page 15 comments I got 1400% traffic, 950% sign-ups, Product Hunt #2 and only 1 SALE! What do I do? 14 comments I've earned $100,000 on a portfolio of products as a solopreneur. AMA! 10 comments I am building the first side project in public - The Struggle of Idea 9 comments 14 eBook pre-orders in the last 48 hours! 5 comments