5
0 Comments

Increase click-throughs by tacking the word "today" onto your headline

Add the word "today" to the end of an article's headline to increase your click-through rate.

Marcus Taylor of MusicLawContracts.com added this single word to his headline so that it read, "Simple tips to reduce your website's bounce rate today" and increased his CTR from 0.77% to 3.94%. As a test, he then reduced urgency by using the phrases "this week" or "this month" instead of "today" and saw his CTR immediately decline. Interestingly, using the word "now" instead of "today" also reduced CTR, but that seems to be dependent on context.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
Just crossed $2000 on my first indie app. Here’s what I’ve learnt 26 comments I bootstrapped a cohort-based writing course to 1,400 members in 6 months (while working full-time). AMA! 17 comments Seeking feedback on MVP. Is value prop obvious? 15 comments The Best Collection of 99+ Tools for Product/UI/UX Designer, Maker & Indie Hackers 7 comments Download Product Hunt Upvoters List in 2 Mins 7 comments Roast My Idea: Widget to track order progress 4 comments