Growth January 22, 2020

Increase conversions by offering an extension to free trials

Growth Bites @growthbites

Increase conversions by offering an extension to users 10 days before their free trial ends.

After doing this, Eran Galperin of Martial Arts on Rails ($5,000/mo) found that 30-40% of free trials requested an extension and 74% of these converted to paid plans, as opposed to his usual 20%. Ten days before the end of a user's trial period, Eran sends an email offering an extension of the free trial. He says people often start a free trial and forget about it, so this email serves as a reminder that they are running out of time and gives them an option to extend it so that they won't give up before seeing its value. The extension also works well because his users' dependency on the product increases with time.

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