Increase conversions by ruthlessly eliminating signup fields

Ruthlessly eliminate signup fields to convert more users.

Alan Warsoff of SelfDecode ($17,000/mo) increased his conversion rate by ruthlessly eliminating unnecessary fields from his signup form. He eventually managed to cut it down to two fields — email address and confirm email address. This tactic doesn't mean that you should avoid seeking additional data from new users, just that you'll allow this to happen later in the signup flow after they've submitted the bare essentials and created their accounts.

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