Growth January 17, 2020

Increase conversions by supporting and promoting a social cause

Growth Bites @growthbites

Increase exposure and conversion by making philanthropy a key element of your value proposition, and being vocal about your cause and contributions.

Filip Pejic of Society Socks ($6,000/mo) says that upwards of 60% of new customers buy their products because they feel moved by the social cause alone — it has been a key driver for his growth. With every pair of socks that he sells, he donates another pair to youth homeless shelters, and he makes it clear that this is a core element of his value proposition. He emphasizes the cause and its social impact on his landing page, as well as a dedicated page, and in Society Socks' blog which is dedicated to social impact. This ensures that his company is known for its cause, and it brings in customers who are already warm due to their interest in philanthropy.

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