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Increase conversions by using a value proposition in your call to action

Pete Codes of No CS OK ($97/mo) grew his job board to 1,040 subscribers in nine days. One tactic which helped him achieve this was surprisingly straightforward: "I had a nice simple email CTA in the header of my website... I didn't go for the boring 'subscribe' button but a 'get a job' CTA which is obviously a lot more grabby." Make your CTAs more compelling by highlighting your value proposition to the user — what do they ultimately get out of clicking the button?

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    I'm curious as to why you have both in your Indie Hacker post and on your website, the use of Subscribe as the CTA button instead of "Grow Your Subscribers" or something specific as you are saying should be done with the tip.

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    Is there a source for this anecdote?

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