Offer positive testimonials for the products and services you use in order to increase exposure.
Nicolas Tranchant of VivaLatina ($7,200/mo) found that companies published his reviews of their products 80% of the time, along with a link to his company. Although he doesn't know how many conversions this has brought, he believes it has been very helpful to his brand. These providers are often very relevant to his niche and high in domain authority, so it gives his company high-quality exposure. Just make sure to be honest in your testimonials.
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