One of the easiest way to increase global sales of our SaaS products is to sell our product in the local currency of our market. But there's another mechanism to increase the sales even further, That's pricing our product according to the purchasing power of the market.
Those who sell physical products have been doing this from the beginning of the global trade, But SaaS product developers often tend to ignore the value in pricing the products according to the purchasing power. After all, A product price should be what the market is willing to pay!
I wanted to price my products according to the Purchasing Power Parity but the existing calculators are all outdated or non-functional. So I had to build one myself and I'm sharing it with you all folks today.
I hope the PPP calculator from StartupToolchain - https://www.startuptoolchain.com/calculators/ppp.html comes handy to help you set a fair price for your products according to the purchasing power of your customers for not only increasing the global sales but also to do the right thing.