Growth April 9, 2020

Increase organic traffic by updating old posts that are losing momentum

Growth Bites @growthbites

Don't burn yourself out creating content. If you've got old articles that are languishing, put them back to work by revamping and relaunching them.

Brian Dean of Backlinko identifies which of his blog posts has the biggest dip in traffic, then reworks it. He adds up-to-date information, timely examples, new ideas, or simply enhances the readability. From there, you've got two options. Either relaunch it like it's new — doing this with one article resulted in a 260% boost in Brian's organic traffic. Or you can quietly ship it. You might not think the latter would be effective, but it increased search engine traffic to one of Brian's posts by 17.68%.

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