Increase your revenue by replacing your free trial with a 30-day money-back guarantee.
Lilia Tovbin of HelpTeaching.com ($40,000/mo) credits this, in part, for the 100% increase in revenue she saw for three years in a row after implementing it. It kept risk low for her potential users without sacrificing income. According to one study, money-back guarantees evoke a positive emotional response in the consumer, making them more likely to buy at a premium price. They may even weed out low-quality leads and increase trust in your product.
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