7
3 Comments

Increase revenue by selling new features as paid add-ons

If one of your new features will only appeal to some of your users, try offering it as a paid add-on.

The only feature that ever significantly moved the needle for Josh Pigford of Baremetrics ($107,000/mo) was one that he made available as a paid add-on. He was frustrated that his new features never led to growth, but when he eventually launched one as an add-on, he saw a big increase in revenue. This tactic worked well with this specific feature because not everyone would have used it — if he had bundled it into the normal price, it may have gotten buried with the other features, and those who used it would have been undercharged.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

  1. 3

    The only trouble with this approach it can be met critically. I think the add-ons work if they have a semblance of logic. Recently saw a website for roommates search that requires a membership to receive messages from prospects. That is just a money grab. I think the add-on should make sense according to the product.

    1. 2

      Great point! It's gotta make sense, but if used well it can be really beneficial

  2. 3

    This comment was deleted a year ago.

    1. 2

      Nice, good luck! Hope it works well for you

Trending on Indie Hackers
How I grew a side project to 100k Unique Visitors in 7 days with 0 audience 47 comments Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 28 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments How I Launched FrontendEase 13 comments