One of the fastest ways to get your content marketing machine going is to document your journey as you build.
I overlooked this process for so long and left so much on the table as a result. The story of building your business is often equally as valuable as the product or service that you offer, especially in the very early stages.
The serendipity of documenting your journey is a hard thing to quantify.
But an interesting thing begins to happen when you share what you’re working on.
I started documenting the build of Startup Sanctuary three months ago and sharing value here on Indie Hackers.
By creating content around what I am building and sharing value, I am also creating a catalog of content that becomes a Proof of Work in and of itself for how other entrepreneurs can do the same.
The traction and momentum that begins to build as you share content and value is very interesting. Other people, businesses and pages will serendipitously begin to share your insights and content.
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I share these examples as encouragement for others who are building and creating content. Keep creating content and keep creating your own serendipity and luck.