Growth December 2, 2019

Increase slow sales by offering a pay-what-you-can option with a minimum

Growth Bites @growthbites

Increase slow sales by pricing your basic product as pay-what-you-can with a minimum.

Linda Formichelli of Hero's Journey Content increased her revenue by 10x when she made her e-course available with a pay-what-you-can option with a minimum payment of $30. In the past, Linda had sold the same course for $120, and about two or three students had enrolled each time. With this new option, enrollment skyrocketed to 128 people. If you try this out, try gradually raising the minimum price based on what people are willing to pay.

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