What Are You Really Selling?
Stewart Butterfield, the founder of Slack said that there aren't many people shopping for a "group chat system", that's why what Slack sells is "organizational transformation"--a "reduction in the cost of communication" or "75% less email".
What we are selling is not the software product — the set of all the features, in their specific implementation — because there are just not many buyers for this software product. (People buy “software” to address a need they already know they have or perform some specific task they need to perform, whether that is tracking sales contacts or editing video.)
That leads me to think, what exactly is the APIS project selling? Or more appropriately, what is the APIS project offering?
It is beautifully stated by Nkiruka Nwasokwa, in the "Win prospects... in 8 words without a pitch"--the "hard way" is trying to educate customers what they want and the "easy way" is to sell a benefit that customers ALREADY WANT. (See banner image.)
I'm saving the best part of Nkiruka Nwasokwa's Incredible Propositions for you to find out straight from her. Some learnings need and worth spending your efforts to obtain! ;-)
The 8 words for the APIS projects could be:
Build blockchain apps... without writing blockchain code!
Build blockchain apps... without learning blockchain!
Build financial apps on blockchain... with No-Code!
Coding for different blockchains... with the same code!