Hey all — I've built and scaled two influencer marketing programs and I get asked a lot of the same questions around it. With the number of creators growing everyday, many companies are wanting to at least experiment with the channel .
I wrote a blog post compiling some of my framework thinking on influencer marketing along with a quick start guide on getting your first campaign done. Hopefully it will prove helpful in getting your own program off the ground.
This is my first time writing a long blog post like this and admittedly I think it's more breadth than depth. Although I'm happy to provide more details if anyone wants to reach out with specific questions.
Also if you're in the influencer marketing space (creator, brand, or product), I'd love to connect!