Interpreting "likely to pay" survey results
I previously posted about adding a survey to my site to see if people would be willing to pay for a premium version.
Take up on that survey has been quite low - only about 0.1% of my visitors have answered and I currently have a whopping 11 results.
Of those 11, 25% say they are willing to pay. I need to convert 0.1% of my monthly visitors (30k per month, so 30 sales per month @ 0.1% conversion) into paying customers.
Obviously 25% of my 11 respondents is not a fair sample. I am wondering, however, if I am ever going to derive any useful information from this at all. Even if I end up with 100 responses, it's still such a low portion of my users. I reckon those who answer a survey are more likely to buy in the first place; they're the more engaged users.
How do I interpret this data? At this rate I'll need to run the survey for months and months to get even 100 responses.
Hi, you mention a previous post but I have no link to it - so I don't have much context about your website :-/ from what you tell, I can infer you're already offering a free version and you'd love to add a premium one on the top of that.
A popultaion of 11 respondants is not much of a deal.
A few thoughts: