Is Email marketing still alive?
Hello! I've read and watched a lot about email marketing as the only effective way to start and grow products. However, when I ask people their opinion about email marketing, I hear something like "email marketing doesn't work today", or "it works only in the USA".
What do you know about it?
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In my opinion, anyone who says email marketing is "dead" hasn't spent much time doing it themselves – or they're doing it wrong.
If by "email marketing" you mean generic email blasts sent out to your entire list, then yes, email marketing is dead.
But if by "email marketing" you mean using emails to nurture prospects along the buyer's journey by sending helpful, relevant resources to help buyers make the best decision, then email marketing is certainly alive.
Email marketing works great if you're taking a true inbound marketing approach.
Heya,
Email Marketing professional here. :) I will just tell you one thing. Email marketing is "dying" every year since idk maybe 2005.
To be honest people wish email is dead. The reason is that email is a very unique and regulated medium. And sadly, you don't have only one source of truth. This makes everything harder and more risky.
But as we all know profit and risk have a positive correlation. The more risk you take the more profit you make. That's why the 40$ revenue per 1$ spent is both correct and wrong.
Like I mentioned above. You don't have one single source to optimize when it comes to email. If you do social media, seo etc. all those marketing channels have gatekeepers and they provide you all the information and even help you need. But when you do email, you need to consider government regulations, technical restrictions, spam filters and hundreds of email clients. Not to mention that failing has bigger consequences in email world. Which means once you flagged as spammer etc. You are pretty much ruined. :)
So probably now you wonder why everyone thinks that it's dead. Because most of them don't know how to successfully activate this channel. You may have successfully launch social media campaigns based on information you learned from couple blog posts but this is mostly not gonna happen with email. So I think it's easier to blame the email itself then the effort you put on it.
That's why I started to create do-it-yourself bundles about email marketing. Sadly there is not much room for trial and error in Email and being successful requires experience and love. And I am pretty sure that most of the founders and even marketers hate email because of its demanding nature :) I believe building campaigns based on battle-tested strategies and content are better than grinding hundreds of websites to.fogure out what's the best for you :)
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Email marketing is often thought of as a dated marketing tactic, but its effectiveness is still alive and well. In fact, email marketing has an ROI of 3800%, which is one of the highest of any marketing tactic. And, with the rise of mobile devices, email marketing is only becoming more effective.
Consumers are constantly checking their email, which gives businesses a direct way to reach their target market. Plus, with the right offer and call to action, email marketing can be a powerful tool for driving conversions.
So, if you’re not using email marketing to reach your target market, you’re missing out on a valuable opportunity.
Email marketing is alive and well. The advent of user-friendly social media apps have diluted the effectiveness of email marketing is many people's eyes.
Email, however, remains one of the most effective means of customer engagement. It’s proven. And it's here to stay.
You should read "The Mom Test"
I would argue that a business is dead without it.
Regional culture on the other hand is affecting behaviours, i confirm.
In GR for instance, reach to ages 50 and rural areas is limited yet increasing.
Increased social media adoption certainly helps.
Then there's the trust factor and what protections are in place so people engage more frequently and in a professional/transactional capacity.
In conclusion, email marketing performance varies
You say email marketing but you probably mean cold emails. Two very different things.
Someone who makes a substantial part of their profits from Email Marketing, I can safely Vouch that it's far from dead.
P.S. I'm NOT talking about Bulk Mailing or Cold Emails
If every single successful internet business is using email marketing one way or another, it's proof that it's far from dead. From newsletter to upsells, sales funnels or email courses, there is a lot to do. And the results are proven. Emails are a great asset !
Now "cold" email is acceptable in B2B but illegal for B2C in quite a few places. It's all about having healthy, transparent interactions and not falling into douchebag marketing.
Its rather intrusive, and annoying. Ill find you if I want you is the mentally we are starting to have, if you have my email and I didnt ask you to send me one then I think PRIVACY ISSUE!
B2B is a different story in the US yes, B2C is a no go especially here in the UK! Unless I signed up to get offers.
Here's my two cents: Email marketing is NOT intrusive and annoying if you send valuable emails. Generic email blasts to advertise a 50% off sale are a no go. But email marketing is a wonderful channel to gain trust with potential buyers, share relevant content about your product and the buyers' unique situation, and maintain the customer relationship far after a purchase is made.
Any kind of content that contains the pricing of your product or the product itself is classed as marketing and therefore by law you have to be given the right to opt-in beforehand (GDPR). CCPA is a different story, and COOPA is a little stricter.
However standard emails regarding for support helping someone when they have initiated interest you will have to seek guidance for.
Change in privacy policies/account activity emails things the user has to know by law are allowed to be sent without users having to opt-in. It depends where you are, and where the data sets are based.
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They have to physically opt in into emails, there are a bunch of CRM softwares that do that. If you hold someones data without their permission you could land yourself in troubled waters.
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Yes actually, you can suffer a range of consequences. ICO guidelines are very accurate you can call them up alternatively for free for advice. I have used them many times to ensure we are acting within the law. Where are you based?
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You're operating your business with UK residents, you could suffer a range of consequences trust me. Especially that Turkey wants to join the EU. You have to give the user the ability to opt in into marketing emails first. Then if they do, they must have the ability to opt out after you send them marketing emails. Your server can be blacklisted in UK, you could be banned from operating business in the UK/EU...etc it really depends on the scale of your operations and what you do wrong. Seek guidance first. It would be sad to see you land in hot waters. Also try reaching our on social media and relavant communities the conversions are higher. Listen if I can help please just message me on twitter I want to help :)
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GDPR limits what companies can do with your data, we all have the right to have our data protected.
That's different, if you're cold calling, or sending random emails out to people who never asked for it you will be crossing some legalities. If you're having conversations with people and they asked for a product then you're entitled to help them without compromising their privacy. GDPR and the ICO explain the details really well.
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