Is going completely product-led growth (PLG) the right GTM motion for you? For us at Avoma, it wasn’t. | Avoma Blog
If you are the founder of a SaaS startup or working at one, one of the biggest challenges apart from figuring your SaaS pricing model is choosing the right go-to-market (GTM) motion. Astonishingly, we have a fairly clear idea about when to consider an IPO (typically when companies cross the $100m ARR mark), but not the GTM motion that will get you there. Yet, selecting your GTM motion isn't an easy decision. And we hope this blog post helps you.
avoma.com
Nice writeup, @yaag 👏
Thank you so much! Glad you found it helpful :)