Is it important to have an unsubscribe or a "do-not-mail-me-again" type link in a personalised cold email?
In your opinion, how important do you think it is to have an unsubscribe or a "do-not-mail-me-again" type of link in a personalised cold email?
I personally would not try to reach out to a prospect more than once + a possible follow up. (i.e. Twice)
- Very Important
- Not Important
I understand that cold emailing a large list/a campaign should definitely have this option. But I am not too sure about cold outreach emails that are very personalised.
Happy to know your thoughts. Thank you.
Trending on Indie Hackers
Love the question! Let's unpack one thing.
->> this is a personal conviction, that should be respected. Now, data tells us that 90% of B2B buyers engage with a B2B seller after touchpoint #7 or 8. And 90% of B2B sellers stop after touchpoint #3.
To me, you include an unsubscribe link at the bottom when you're in Marketing mode.
When in Sales mode, which means, targetted, no fluff, problem-led, you don't include an unsubscribe link, because there's nothing to unsubscribe from, you're here to talk about business, challenges, issues, status quo and future state.
Hi @watus,
Many thanks for your detailed response. I didn't know the percentage would be that high for B2B buyers reaching that touchpoint #7 or 8.
Your tip regarding the unsubscribe link is well noted.
Makes sense!
Thanks once again!