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5 Comments

Is my page too simple?

Launching my product soon, a business management & website builder tool for auto detailers. I can't decide if:

  • The landing page is concise, and communicates enough info to explain the product and make them want to try it out and learn more, instead of just reading about it.
  • The page is too simple, and is missing details & explanations, which will make people not trust the product.

https://detailpages.com

What do you think?

  1. 2

    It is simple and effective.

    But I would change a few things

    • in the first section I couldn't understand what was the service. I would highlight "We handle everything digital for your car detailing business. Get up and running in as little as 15 minutes!" in bold and then go with the bullet points

    • it would be helpful to add testimonials

    • you could use different blue or any colour if possible, to stand out more. This one has been used a lot in the IT sector branding

    Good luck :)

  2. 1

    Video on the top right suits for car detailing business but not for you.
    In fact, I feel completely disconnected from what are you selling.
    You have to make a demo on what users will get because it is not clear.
    If it is not clear then no one will create even a free account to get started.

  3. 1

    I would personally say that the video to my mind is irrelevant with your offer so I would add a hero image that describes your service.

    Secondly, I would try different bullet symbols and make my call to action more rounded at the edges.

    Last but not least I would keep the video lower on the landing page and add some testimonials as social proof.

    Hope it helps. I think minor adjustments will make it pop even more.

  4. 1

    I'd consider leading in order the most important items your customers have. Is the website their #1 item? If not, don't list it as #1. Also the same order that you list the benefits 'above the scroll' you also list in the same order, currently they are not the same.

    How sure of the pricing are you? Do you have plans to include text messaging? Is that included for $29?

    Something that is popular is on the getting started flow, gather some information before asking for their email, or give a demo or something. You see this flow executed with Lemonade where they get started telling the customer's info on location, contents, etc. before asking for the email -- I bet they have a high rate of conversion instead of asking someone to start with the email.

    Do you have screenshots to put into the video/animation instead of just video of detailing?

  5. 1

    I like the simplicity of the design a lot. No distractions and the messaging feels targeted.

    • I agree with @joshirucha regarding a headline. A hook would be nice.
    • There's a typo in the first item of the three columns "No software knowledge requied"

    Nice work!

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