More and more I've read IH's stories every week, I've felt that running a good business is a long game, and you're supposed to have skin in the game.
It took 18 months to reach $1,000 MRR. Finally, BlockSurvey entered the one comma club. It was not easy at all. I owe a lot to this community as I knew nothing about SaaS and learned all of it from here over this period. I'm humbled and grateful to all of you.
Sharing a quick journey here on how it happened.
How it all started: Hacking from a 2-day hackathon in July 2019 to a full-time adventure. Today, BlockSurvey is an alternative to SurveyMonkey with a focus on privacy and security. Uses Blockstack blockchain to bootstrap privacy and security.
Road to monetization: It was free to use the platform for the first 12 months and moved it to be a fully paid subscription platform. No more free tier. Most of the customer acquisition has come from Twitter(sharing to people who are in need, just in time... without any shame) and through Newsletter sponsorships.
Ethical marketing all the way: I have never asked for an email id, never ran any analytics, or have sent any onboarding emails or used email marketing. It was a difficult choice to be this way but stayed true to the manifesto at all times.
Not an easy path: The road to 1,000 was certainly difficult and not easy. The main goal was to be in the game longer. I and my team stayed frugal as much as possible and worked in heads-down mode the whole of this year without much noise. Feels like a spiritual journey.
When I reflect back this year, I felt staying in the game shows to your audience and market that you are here to stay. And it exhibits confidence to your customers that you are here to serve and help them with your product and services.
Should we call this "skin in the game"? Is this more important than anything for IndieHackers? I would like to hear about your journey this year. Did you find it difficult? How are you approaching this coming year? I'm staying in the game. How about you?