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3 Comments

Is the copy clear and do you understand the value prop?

I'm working on a low-code Stripe Payment workflow builder. I put together a landing page to try to explain the benefits.

https://clementine-410e4d.webflow.io/

The feedback I'm looking for is whether the copy is clear, and whether you understand the value proposition. Thanks!

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    IDK why stripe should be so hard that I need a middleman and if I need simplicity and assuming stripe doesn't have it, wouldn't I go to PayPal generate a button instead?
    Also if really want to know what is the cost for this privilege

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      Depends on your payment flow, I think. If it's for accepting a credit card for a single product, then it's no big deal. But nowadays Stripe supports lots of different payment flows.

      At a previous job, I had to implement a feature where employees exercised their options. That meant I had to accept ACH payments from the employee's bank and route it through our own Stripe account to the account company the employee worked for. That required a lot of diving through the documentation.

      While I focus on the Stripe aspect, there's many parts to the customer payment experience, from confirmation emails to integrating fraud prevention measures in ecommerce.

      At another previous job, I had to implement an order flow for ecommerce. We set up SiftScience on the front end, but then also filtered the orders based on heuristics automatically for the obviously good and obviously fraudulent orders. For the middle 80%, I built a dashboard for manual fraud review. And finally, the confirmation page as well as the confirmation email had to have a built-in delay to give less information to fraudsters on whether they bypassed our systems or not.

      Does this make it seem more compelling? Is this the problem I should frame in the landing copy, rather than just integration because Stripe has the reputation of easy integrations and great docs?

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        Personally I think it's a bad problem cause it's hard to mentally frame/position for marketing, it's like you are either simple or complex/flexible/advance, even for building it, what's the scope?
        Try to write a user doc for this, would it look like the same stripe docs just a tad more condense?
        Also the people that would see the value are people that already had experience with the complexity like yourself, but once they had it's some % less valuable cause they already know what to do in a way

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