I think there is an opportunity for a new entrant into a niche I'm in that isn't very up to date, technology-wise (it's classical music lol). The current top classical music blogs are verrry dated/90s looking, yet still get 100k visitors/month. The subreddit for this niche has over 1.2 million subscribers. I think there is an opportunity to start a media company - a blog maybe with associated paid newsletter, paid podcast, paid community - that caters to this niche in a way that's more up to date with present design standards.
Is there any way of validating a potential media company?
It seems different from just "talk to users about their needs" - the standard advice here -- this isn't really a "need" in the way a SaaS business is - it's a media company. The product is access to the paid content - how do you validate that?
Thanks for any advice!!