Some teams in this day and age don't have a fleshed out CI/CD pipeline (automated pipelines and deployments). Charity points out how much it's costing you in this article: https://charity.wtf/2021/02/19/how-much-is-your-fear-costing-you/
What's stopping you and your team from having this today?
For some of my projects I don't need them. I just test locally and push. Done.
This is very web centric, to be fair. There are tons of fields, and platforms, where you pushing to prod immediately would be untenable.