I've made $34,200 two weeks ago with the launch of my 8-week program Stand The F*ck Out.
This is the highest amount I've ever made online by a long, long margin.
- This is NOT an overnight success. I gave, gave, gave for FOUR YEARS without expecting anything in return before launching my first product publicly. Everyone Hates Marketers, my podcast, just reached 200 episodes and 1M+ downloads.
- Email address ≠ Buying intent. Only 7% of the people on the waiting list applied (24 applied/325). The one caveat: most folks who signed up to the waiting did so without knowing the price or the exact dates. I'm hoping that numbers will be higher for the next cohort (in September).
- My landing page + application did a good to qualify the right people. All but 1 application were accepted.
- The pre-launch emails to the waiting list worked well to "raise the heat." 50% of applications came within the first 24 hours (and the rest during the 4 days after).
- Most students paid in full ($1,900). 5 chose the 3-month installment plan (which is $200 more expensive).
- It's ok to send multiple emails in a week for a launch. I've sent 4 to my entire email list and the unsub rate has been lower than usual (less than 0,4%).
- Launching is both a short-term and long-term game. It helps to generate $ right now and but it also builds awareness for the next cohort. Many people reached out to let me know they'll join the next one.
- I ran pre-roll segments on my podcast but I don't really know their impact. It's difficult to know where leads come from. I've set up a survey this time around.
- I received very few questions/concerns throughout. My 4,500-word landing page full of very in-depth testimonials seemed to have answered most objections.
- Trust is THE most powerful thing to build over time. Some of the students who got accepted and paid straight away never got in touch with me before.
- You don't need a LARGE email list to sell online (I have 2,600 emails). You "just" need a clean list of people who actually read your stuff. Yes, that's the hard part.
- Launching is such an emotional process that un-earthes all your insecurities. It's been (very) challenging NOT to check my launch numbers every minute of every day. And my anxiety flared up, big time.
- You need a support network. I know I needed one... Thank you all for your support, you've been immense.
And AMA, I guess, I'm an open book!