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I've run 1,000+ market research surveys. Here's one of THE BIGGEST mistakes Founders make when doing market research.

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    I agree, overselling in the research phase tends to carry significant risks of distorting the information you gathered.

    Even when speaking more generally, for example in the case of BotMeNot, I tend not to oversell it, at least not in the way you described. I think being straightforward about your product's features and benefits is a solid long-term approach.

    Cheers!

    1. 1

      Yes. A solid long-term approach -- that's exactly right.

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