10
2 Comments

I've run 1,000+ market research surveys. Here's one of THE BIGGEST mistakes Founders make when doing market research.

  1. 3

    I agree, overselling in the research phase tends to carry significant risks of distorting the information you gathered.

    Even when speaking more generally, for example in the case of BotMeNot, I tend not to oversell it, at least not in the way you described. I think being straightforward about your product's features and benefits is a solid long-term approach.

    Cheers!

    1. 1

      Yes. A solid long-term approach -- that's exactly right.

Trending on Indie Hackers
What you are currently working on? 115 comments IH invite system is broken 28 comments How this Reddit marketing tool used itself to grow to $5k/MRR 24 comments Roast my 3D landing page! 13 comments I'm 19, and I made $11,000 with Notion products. AMA! 11 comments I don't know what to do on indie hackers anymore. 2 comments