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Just real good at copy writing and cold emailing or is there some other sauce?

Hello world!

I’ve been really curious about brands and how they already have content when they launch- I mean they have some real stuff! I wanna know how this happens as a brand that’s not yet established. 😨

Are they just really good at copywriting and cold emailing the right people? What do they even say - what can you say?

Background: I'm trying to send emails (interview style questions) to the right people to feature them for my upcoming project

If you know anything about this process, please do shed some light.

Appreciate it 💯

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