Landing Page Feedback

Before I give my critique, I just want to say I think the app is a fantastic idea. Please let me give some pointers as humble advice.

Appeal/Design....

Your design and typography need some adjusting for what the application's intentional use is. I think the landing page was developed on a 1440px monitor/laptop because the background image cuts off and leaves a gap on a 1920px wide screen. But I would suggest a glass UI that gives a feeling of floaty-ness, ease-of-burden, and anonymity. Here's an example: https://youtu.be/hnHFMLx4ZhU, but don't think you have to be so crazy with the colors. Additionally, the page is not responsive. Seeing how there is an image of a phone, it's likely that a significant portion of users will view this landing page on their phone. It's going to be difficult to get the proper appeal and messaging across without responsive design.

As for typography, you probably want something more rounded and inviting. Nunito might be a fit: https://fonts.google.com/specimen/Nunito?preview.text=Helpful conversations with understanding peers!&preview.text_type=custom&category=Sans+Serif

See how the endpoints are more rounded and the letter 'o' is geometrical? Very important in this kind of setting. You probably want to stay away from serif fonts for the paragraph text: it's a little too serious. You can get away with one typeface with different font sizes and weights for the whole page.

Messaging...

I think you're close. "Above the fold" is SUPER important to relay a message quickly. In your hero section, my suggestion would be to be a little more clear about the anonymous nature of the sight. You have good visual hierarchy, but the phone images' messages are not enough to tell the person right away they can say whatever they want about their emotional state without the fear of the rest of the judgemental world finding out. Their eyes will near immediately go from the phone to the headline.

I'd also put a little extra info near the email capture because it's not clear what it means to be the first in the know..."know what?" Why am I giving you my email? I personally know because I looking through the rest of the page, but remember that most people will be there for 5 -10 seconds.

Some sort of social proof there might be helpful as well. Not really sure what's going to apply for you. Maybe results from a trial run... Some sort of report from a study...

Email capture/conversion...

I think just taking in some of my pointers and anything else someone might add, will get you there. People just want to know "I can talk about my feelings, and I don't have to worry about being judged." Both tweaking design and messaging will evoke those feelings, and you'll see sign ups improve. I'd suggest you do some A/B testing rather than just leave it to what anyone believes will work because users have unanticipated behavior. 😃

Hope the tips are helpful to you.

Best of luck,
David

The value prop is definitely there, but can you reword : 'understanding peers!'
I think this is too vague.

Some feedback:

• Very cool idea! Congrats on launching!
• Speed: The landing page takes >2s to load for me. It also loads >4mb of content. Based on some research, load time can significantly affect conversions.
• Layout issue: Picture is covering text? https://screenbud.com/shot/0d0dbe21-2cc4-4190-990b-543844e109a8
• Fonts: You use serif font for content and sans-serif for titles. That's usually opposite of what is done because sans-serif is usually easier to read on computers (hence should be used for content) while serif can attract attention (hence can make sense for headlines).
• Add profile pictures to the reviews (if the folks agree), it is shown to increase credibility: https://screenbud.com/shot/53035f74-d471-4d60-918b-94964f65d2c6
• As a potential user, once concern to address would be how you prevent harassment (especially since it's meant for vulnerable people and since it's anonymous)