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14 Comments

Latest Landing Page Revamp (Thanks to your help!)

I've received a ton of excellent and actionable feedback on Indie Hackers to improve the landing page for https://nullbox.co

I've just wrapped up the latest round of updates based on this feedback and would be incredibly appreciative if you could all give it another look and keep the feedback coming on how to continue to improve.

Hopefully, I'm not coming off as spammy by asking so much, but I'm hopeful that the fact I'm taking action on all the feedback makes it clear I'm not just looking for praise while self-promoting.

Here's all the feedback I received in the last round so you can check out the before and afters for the updates I've made.

@pascallaliberte https://www.youtube.com/watch?v=Ogh1n_bBMuo
@ryanh1 - https://www.indiehackers.com/post/landing-page-revamp-based-on-indie-hackers-feedback-877db3312e?commentId=-MAYR1qizeG0uj4E9lKO
@orliesaurus - https://youtu.be/TlOExGh1kYA
@gordon - https://www.loom.com/share/b5bf16c6612d4ec88bef5b3e12c278cb

Thanks in advance for the feedback, I'm really appreciative of how supportive (through genuine constructive feedback) this community is!

  1. 2

    Hi Chris

    Thanks for sharing this information, it's helped give me ideas for improving my landing pages.

    I would say you should look at the experience of a few bits on a mobile device for your landing page.

    On my Pixel 4 in Chrome, some of your buttons are not centered properly and seem to be floating to the side.

    Lee.

    1. 1

      That's awesome, I'm glad sharing my learning experience can be helpful for others! Thanks for pointing out the issues on mobile, that definitely seems like something I'll want to try and fix quickly.

  2. 2

    I like the name, quite catchy

    You have a horizontal scrollbar visible on every page, not sure what causes that: https://app.pagewatch.dev/4e27c2662bb88f9a2f6ffbf31d92f2abc82e4f70/dashboard

    1. 1

      Well, that's certainly less than ideal. Thanks for pointing that out!

  3. 2

    Just my opinion: I think there's TOO MUCH content on the landing page. It should just be enough to sell the idea and that's it (not that I'm some kind of pro at this).

    Maybe if you condensed some of the sections like the breach statistics, it'd be less overwhelming to me.

    Otherwise it looks like a proper landing page, but I still don't really understand: how would disposable email addresses help me?

    1. 1

      That's a really good point, I actually was starting to have a pretty hard time determining the proper ordering of things as I added sections in this last revision. That's probably a very good sign that the landing page could use some editing to start to condense it down and keep things concise.

      As for the value of why you would want to use disposable email addresses, it's kind of funny, the value is less about using them and more about being able to easily delete them.

      For better or worse, I personally have a LOT of email addresses, for a variety of reasons. Some of those email addresses I've had for 15+ years. One thing I invariably see over time is that the more I've used an email address the more JUNK that email address receives on a regular basis and I have no way to know why I'm getting it or where it's coming from.

      Say I used to play an online Risk game called Conquer Club with a bunch of coworkers at the company I worked at in 2009. Obviously I signed up an account there and gave them my email address. If at any time over the past 11 years that little website was compromised and my email account got dumped on some pastebin type site I would probably never know. I don't reuse my passwords so that's safe even if the site stored their passwords in plain text.

      But now that my email address from the account is out there on hacking forums people are trying to use my email address to log into various banking websites (that I probably don't use) with that email and password and spammers are flooding my inbox.

      If I used a unique disposable email when signing up for Conquer Club then when I start seeing spam coming into my inbox forwarded from the email that's unique to Conquer Club I KNOW now for a fact that they've been compromised and I can simply delete the disposable email address associated to it. If I want I could make a new disposable email for them and just update my email for one site and not need to go change it everywhere.

      Now that the disposable email has been deleted I'm not going to get spam for it anymore and because I only used it for that site it can't be used to hijack any of my other online accounts. On the other hand, if I'd signed up to Conquer Club with my actual email address I'm going to get that spam forever as long as I'm continuing to use that email address and there's an increased risk that someone could use social engineering or technical vulnerabilities to access to any other account that I signed up for using that same email address.

      Thanks a lot for asking about how using a disposable email address helps you, hopefully, the above makes it clearer what the benefit is. Clearly I've got to think more on how to better convey that benefit for the landing page, but ideally, without the wall of text that it took here.

      Also for the record, I really did have an account with Conquer Club in 2009, but I have no idea if they've ever been breached. Though if I had used a unique disposable email to sign up back then maybe I would know!

      1. 2

        I like the idea, it's like a more sophisticated '[email protected]' scheme or something akin to a one-off password manager? I like the concept of having one mailbox and controlling how people contact you, with the metadata attached to the specific email.

        I'd take a look at highly-focused services like Hey: https://hey.com/ in how they present their product. It's very simple, but there's more info if you want it.

        I think you could sell people just with the concept alone and leave the details and features for more inquisitive folk. This seems to be a niche feature for powerusers rather than random consumers, so they will be opinionated and like something that gets straight to the point.

        1. 1

          That's exactly right, those features accomplish a similar goal but they can be easily circumvented so they rely on the cooperation of others. NullBox serves that purpose, but for people who want to keep the control strictly to themselves. There's no circumventing a NullBox email alias like a sender could with Gmail tags or "dots".

          I also think you're right on the money that the type of user willing to pay for this service probably doesn't need convincing of its value. Pascal had similar advice, so I'll continue to chew on that and refine the messaging even more. Great thinking pointing out Hey as an example of this.

  4. 2

    Hey @csotherden. Thanks for the shoutout.

    The website looks much improved! One tip: my bet is that spam protection is the #1 reason why people will buy this. I recommend putting that one first. Lots more people get spam than know that they have been the victim of identity theft.

    And if you want to continuously improve this over time as the business grows, I recommend https://getsplashpad.com. As you may remember, SplashPad is a website that helps you promote your product more effectively by suggesting language for you to use in your marketing content. We're working on some templates specifically to help you write web landing pages that sell.

    1. 1

      It's interesting, I also initially had the assumption that spam would be the number one use case for using the service. At the very least it'd be the largest target group of potential users. Pascal actually made a really convincing argument however that while they may very well be the largest group of potential users, they're also probably the least likely group to become paying users.

      The argument was that for those users the biggest alternative option I'm competing against is the option of simply doing nothing. For the spam use case, the choice is between paying for a service or paying nothing and letting their email provider's spam filter deal with most of it and just be annoyed by what still gets through.

      Whereas for the users concerned about their privacy the cost of doing nothing is much higher, so they're already halfway to buying something, and now the effort on my part is convincing them that they should choose NullBox. As opposed to needing to face the much harder challenge of convincing them that they should even buy something at all in the first place and convince them they should choose NullBox.

      It's an interesting challenge to think about. Ultimately it may take some experimenting to see which of these assumptions are valid and drive more conversions. Thanks again for all the help and feedback! I'm definitely still planning to check out SplashPad so thanks for the reminder!

      1. 1

        Awesome. Good luck.

  5. 2

    Amazing that you are executing on all that feedback so quick @csotherden. Great work!

    1. 2

      Hey @gordon so nice of you to do a live recording feedback. Would love to have your valuable input if you have a minute: https://www.indiehackers.com/post/need-feedback-typedesks-homepage-3ac77d034c

    2. 2

      Thanks! All the feedback has been so helpful, the landing page is so much better now compared to a few weeks ago.

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