This past weekend we launched new website and a completely refreshed brand—the first "rebrand" since we launched Outseta 3.5 years ago. I'd love any and all feedback! What could be clearer? What's confusing?
One challenge in particular that we're still working through is that we launched Outseta initially with SaaS start-ups as our target customer. Since we launched, there's been an explosion of similar product offerings for membership sites, productized services, SaaS, and even consultants that just sell their services on a retainer basis.
Outseta is really a great fit for any of those use cases—if you're a start-up looking to build a recurring revenue stream, we're a very complete all-in-one offering to help you out. The new site de-emphasizes our previous sole focus on SaaS, but could probably speak to the additional use cases more broadly.
What's your take?