Launched our landing page. Could you give some feedback?
We started to build SmartHoldings.
I love dividend and value investing, just like my friends. We share ideas, give feedback about each others investments, discuss the news.
One of our pain points with investing is that we use multiple platforms, and we track our investments in our own spreadsheets.
We also tried some web applications but none of them were good enough for us to stick with it. The mayor problem was the lack of features regarding dividends.
Since we are developers, we decided with @pataiadam to build a dividend focused portfolio tracker that would be useful for us, and eventually for others too.
It is still in development but thought we could get some early likeminded subscribers while we are building this thingy, so I've created this landing page.
It would be awesome to get some design, and content feedback so we can learn from the mistakes.
Thank you and have a nice day folks.
The headline is generic - applies to all investors. "The only portfolio tracker you need." Your product, however, is laser-focused on value investors who need to track dividends.
The right headline / marketing copy is going to attract the right people (value investors who want better dividend tracking) and repel everyone else. Don't appeal a little bit to everyone... draw a line in the sand and appeal strongly to the few people in your niche!
I would have a headline more like, "Portfolio Tracking for Dividend Investors" and tell your story of being successful value investors with gargantuan, complicated spreadsheets... and realizing you can build a better way.
Buyers in your niche will recognize themselves in your story and want to subscribe. Everyone else will run away, which is good...
fair point. I'll put a more focused headline and description. Thank you for your feedback!
First impression is that I didn't understand the landing page when I looked above the fold. I came back to your post to try to better understand your biz.
When I read "One of our pain points with investing is that we use multiple platforms, and we track our investments in our own spreadsheets."...
That made a lot of sense to me and I wondered why it wasn't above the fold if that's the pain your addressing. I scrolled down and saw that. My two cents: A/B test that pain point above the fold to see how it does compared to current version.
yeah makes sense. thank you for the feedback!
If I am using just 1 platform like robinhood to invest, why would I need this?
thanks for the question. If you are using robinhood for dividend investing you are probably not getting a lot of div related insights. It is useful to track/have several things both on a portfolio and stock level such as overall yield, estimated dividend growth, amount of incoming dividends, calendar of incoming and estimated divs and many more. I write "probably" because I am not a U.S. resident so I am using other platforms instead. If you are getting these features, that's nice.
So are you only targeting those investors that are investing for dividends?
Yes we are. Just changed the copy a bit to make it more targeted. I'll review the rest of the content with keeping this in mind.