It's slower progress than we wanted, but it's all good news.
A few notables -
- Positive feedback from current subs
- One big name has helped promote and loves the content
- CVR from sales page view to sign up is ok, but I'm working on collecting data to improve it (currently at 5% CVR)
- Got myself banned from a relevant Facebook group in the promotion of this. Weird cause all posts followed the community guidelines and there was nothing in the post that linked out to my content. Just a straight value post of our findings.
- Promotion of this has created ~150 new free email subs in the last 7 days.
A few things we're looking at implementing in the next day or two to drive more sign-ups.
- Affiliate marketing. Getting people with a relevant audience to promote for a commission.
- Continue to refine the community promotion methods.
- More active with the right people on social on social (particularly Twitter & LinkedIn as that's where the target market is active)
- Continuing to do things that don't yet scale. Manual outreach etc.
I'll keep you posted on how things develop.