Launching soon, would love feedback!
Since my last post, I've been working on polish and transitioning from a subscription model to a pay-as-you-need model for pricing, and I think I'm finally ready to start showing the world. Would love to get any landing page (or product, for that matter) feedback from the IH community!
I'm particularly worried that the page might be too wordy, so interested if anyone agrees and has suggestions on improvements.
Thankful for any and all feedback!
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Here's my video-breakdown-feedback thing hope this helps
I like it and didn't find it too wordy.
This is probably something you've already caught, but the pricing section says "...purchase a trip slot for as low as $10," but immediately to the right trip slots are priced at $5.
Thanks! I definitely need to make the wording on that more clear. The way it works is you pay a one-time fixed fee for a trip slot ($5) and then you pay for editing access as you need it. At a minimum, you have to purchase at least 1 month of access to be able to plan your trip, which is ($5). So at a minimum, it costs $10 to start planning your trip. I'll work on clarifying, thanks for the feedback!
It's great that you're launching as a paid product. I think that's a great business move.
From a customer perspective, though, I would instantly search for other trip-planning software that is free first. I did a quick google search and found this: https://www.triphobo.com/. Have you researched other trip-planning software? How is yours different/better?
For your landing page, the app screenshots make it look pretty robust. However, there is a lot of text and I get fatigued trying to read through it all. I would recommend trying to add more visualization to each section, spreading things out (more whitespace between elements), and making it scannable. A visitor should be able to understand what your product does, why it's better than other options, and how to start using it all from scanning your landing page.
A rough formula I use for landing pages is:
These are just examples! Please add your own creativity and style to them or ignore my advice if it doesn't feel right. I've adapted this strategy from the book "Building a storybrand" by Donald Miller. I highly recommend it. It's more about how to use elements of story in your marketing, but it has a section on what to put on your website.
Wow this is super detailed, thorough advice. You clearly read through everything, this is great feedback.
As far as customers, I did research alternatives before, though strangely I still can't get "triphobo" to come up with any keywords other than the company name itself! I still think my product provides more/different value than that product though, which is good. I used to have a "Why Itinee" page to highlight some of what makes itinee special, but I found the page was redundant with a lot of the info on my landing page so I consolidated. Maybe I should add another section hitting some of the key points.
I think making the page more scannable is going to be the most important things and also one of the biggest challenges for me, I'm typically a fairly verbose writer.
Some of your suggestions for headers/text are really really good, thank you so much for taking the time to provide all this feedback.
Awesome! I'm glad it was helpful :)
I think that if you make your landing page more scannable, there's really no limit on how long that page can be. Just be sure to litter in calls to action and options to read about certain things in more detail.
Being a verbose writer is a great thing! It definitely helps to write everything out in full detail first. Just take a second pass over everything and select the most important words to include when you're building a landing page.
Something I like to do is sort of write an essay about it first. Write a paragraph or section for each of those parts of the landing page. Then in a separate document, try to write headline sounding snippets that can make up each section of the landing page.
For anything that is super detailed, make a separate page for it. Like if you're describing a certain feature and how it works and what it solves, that can have it's own landing page sort of. Anything that's not the main landing page doesn't have to be as scannable either. If someone clicked in to see how exactly they can plan each day of their trip, they are more susceptible to actually reading how to do it.
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Yeah, I'm thinking I might replace the first image with a sped-up GIF/VIDEO showing me building up that trip