I released Legendsverse in December of last year. A website for Marvel Legends collectors to track the value of their collection and keep a list of the action figures they own and are looking for.
I've spent a long time trying to figure out what makes people pay for Legendsverse. Legendsverse is currently available for a one-time fee of $17. I'm thinking about making it a monthly/yearly subscription model, but first I'd like to have a few hundred collectors on the site.
I made a few changes to the website last week. The landing page has been updated, PayPal has been added as a payment method, and a statistics page has been added (action figures in the site DB, number of collectors, average action figures in collection, etc). With just these changes, I gained nearly 40 new users in a matter of days, the majority of whom paid with PayPal.
Almost all of my traffic comes from SEO and posting in the reddit Marvel Legends sub.
So, this is what I learned:
You must fine-tune your message until it connects with your target audience.
My old landing page's content had not been updated. I wrote it before Legendsverse was released, so I updated the page with details I think people will find useful, as well as a few screenshots of the app's UI. It appears to have been successful.
You must make it as simple as possible for your clients.
I didn't want to integrate PayPal before, not only because it's expensive, but also because I don't like how the integration and payouts work. But it's because the creators I admire don't like it. I was attempting to imitate them and had no idea how much money I was leaving on the table, and last week it just clicked. My customers are eBay collectors who are accustomed to paying with PayPal.
I'm still learning a lot, and there are a lot of things I don't understand, but if there's anything you think I can help you with, or if you have any questions, please don't hesitate to ask.