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Lesson from ground sales.

Lessons from the day on the ground. This is a generalisation of sales across any industry type. We will always find 3 types of client profiles:

The must have and big brand names. This is their sales cycle is the longest as every small guy will be approaching these sort of companies. To close sales with say a company like Nike is a journey on its own. Even if you get them to maintain them is also a big challenge. We kind of ignore these types.

Medium sized. These are local players with like 4 to 5 store locations or company offices. They are lttle less famous. In my opinion these type of clients are the best to deal with. We get enough feedback and obviously revenue that we can take get ready to start targeting well known brands. Getting appointments with decision makers of such potential clients is also fairly easy.

Small sized. The are sort of a one or max two office or store companies. Decision maker will be in one of the office locations and will be generally the owner. Thing is these types are yet to processize stuff. They are kind off just about what can be termed as a mess. Even owners don't come on time. We kind of leave such companies till we are able to hire a sales rep.

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