Slightly over a month ago I decided to post videos on youtube where I share my journey of becoming a better maker without formally knowing how to code or design. I hit 100 subscribers last night! Making videos has been time consuming and seeing my face is still extremely uncomfortable :)
PS: Here is the channel!
Video content is hard and time taking: I write a lot and writing is easy to me. Video content is something else altogether. When I put out a blog post it takes a few drafts at max. I am not a natural in front of the camera and for the first video even after the 50th take it still sucked! And there is scripting, editing, recording, music, graphics - all for one video.
Get comfortable sharing your work: You are your product/content's biggest cheerleader. I am not comfortable talking about myself in general, but after the first video and very few views I realized people will not automatically find it. I believe this content will be helpful to some people, so I look at it from that lens and that makes sharing easier. I found a few small communities and started showing my work. I've a still a ton to learn on audience building, I'll do a separate post on that later on.
Word of mouth and engagement >> # of subscribers: Every day I refresh to see what my subscriber count is and some days I've been anxious that things aren't growing as fast as I want. Going forward I've decided one thing, I'm no longer going to refresh and focus on # of subscribers. Instead I'll focus on engagement in the form of comments, people sharing your content on social and actual dialogue between people who find value from this. Subscriber growth is a by-product of positive engagement.
Figure out the consistence so you don't burn out: Video production is intensive and I had heard so many stories of people burning out. Initially I was like I'll post once a week but now I'm realizing it's better for me to post once in two weeks and to be ok with that. If you are in this for the long haul you have to take care of yourself to not burn out and it's ok to set a schedule that works for you.
You will always remember the people who supported you - pass it on: I remember the person who made my first comment ever - it was a Youtuber with 70k subscribers and well known in the community, I'll always be so grateful to him. The few people who wrote to me initially who liked my work, the first person who recommended a video on Twitter. It meant SO much, because at that time I wasn't sure if I should do it, it took a lot putting this out and the first few people in a way kept it going. If you see someone starting out and you like what they are doing - the best thing you can do is tell them :)
Finally thank you so much to this community for all their support!