Hacking newsletters? Is that even a thing?
Anyway.
I can not wait any longer. For the last few weeks, I was working on ManyLetter every day. It's not perfect, but I think it is now ready to host the first users.
Because IndieHackers is such a great community of people who share experiences and help each other daily, I want to start here, and I want to return as much value as possible back.
At the beginning of next month, if everything goes right, I have the plan to launch ManyLetter at Product Hunt. It can be a success; It can be a total failure. No one knows. The only thing I know is that I can not do it alone.
I need your help. Let's grow together.
Hopefully, you and your newsletter will get new subscribers as well during the launch.
P.S.bug: Please if you find some bugs report it to me at [email protected] or you can message me at Twitter (https://twitter.com/TomasSlouka)
P.S.feedback: Feedback is always helpful. I want to hear it so I can build a better service for you.
Oh, and I almost forget the links:
The landing page is at https://manyletter.com/.
Subpage with benefits for creators is at https://manyletter.com/creator.
Get an account at https://manyletter.com/sign-up.
Thank you
Let's do it!
Not totally clear to me what you’re trying to do.
I think I can go to your site and subscribe to multiple newsletters that are then somehow aggregated into one newsletter per day. Is that right?
Can you show how that would look? And I’d definitely seed the site with popular newsletters to fill it out (looks like only 2 there right now).
The heading isn’t very helpful “Let’s hack newsletter subscriptions” doesn’t mean anything and not sure who it’s talking to.
The idea is interesting (if it’s what I think) but you can do a lot more to show how it works and give some early options for people to play around with it.
Thank you for your comment @pauldmet.
Yes, that's one of the benefits when using ManyLetter as a subscriber.
I am working on it. Also, I'm aware that when there are no newsletters seeded, there is no future :D
Cool. I'll take a look at it again. Keep us posted on progress
My thoughts as a user
I like the idea of finding newsletters and subscribing through ManyLetter. I don't like the idea of ManyLetter taking what's in these newsletters and then sending me an email summary.
I'd much rather subscribe to a newsletter without my email, and then be able to go to ManyLetter and read these newsletters in their entirety. The obvious benefit for me as a user is privacy, cleaner mailbox and less distractions.
My thought as a creator
Newsletter subscribers are GOLD. Because of this, I'd be hesitate to add my newsletter to ManyLetter.
However, I do see the benefit of adding my newsletter as a creator because I get free exposure, and potentially more subscribers. To alleviate this problem, I recommend you add a way for creators to show their subscriber count.
I'm not sure if you're doing this already, just saying.
By the way, I signed up as a subscriber.
Your comment is pure GOLD. Thank you.
It is one of the main benefits for subscribers.
I don't want to scrape newsletter messages and resend them. The idea is that when a creator creates new content, he comes up to ManyLetter and creates a short message with the title, short description, and a link to the content.
It is the so-called "mindset of owner" problem. Until the creators using ManyLetter don't realize that they have active subscribers in ManyLetter :D and that they are still owners, it will not change. One day it will happen, but no today.
Soo TRUE.
I like the fact you're doing it this way. I think a lot of us thought it worked the other way which means you may need to change your wording.
After I signed up, there weren't many newsletters available. I recommend you reach out to creators directly if you haven't already. The best place to start would be IndieHackers of course.
Not sure I want this right now, in it's current format.
BUT! If you could turn this into an archive.org for newsletters down the road that would be rad.
Zero ideas on monetizing that, but marketers would love it to pieces.
Thank you for your comment. I have made a note :)
Congrats on launching - I've wanted a solution to this problem for a long time.
A few random ideas:
Hello. I'm glad to hear that.
Good point. I will consider that.
I don't understand what do you mean by aggregate existing mailing list. From the standpoint of newsletter creator, there is a function for exporting/importing subscriber list to/from ManyLetter.
I don't want ManyLetter to be a 3rd party software
By aggregate existing mailing list, I meant getting a large amount of mailing lists onto the platform programmatically. You could put together a spreadsheet and mass email invites to the owners. Just a suggestion since I think having more newsletter creators would be a key factor in getting traction.
Is this for finding newsletters ?
Hi @graeme. Yes, you can use it also for finding newsletters. I'm working on the list right now.
Awesome, glad to see you're launching!! Congratulations Tomas!
Thank you.
Congrats @manyTomas!
It is just a beginning.
Very nice site.
I'm interested to know more about the problem. Is the goal of ManyLetter to be an archive for newsletters?
I asked myself how do I usually find newsletters?
I definitely don't go and search for them. I don't want more emails in my inbox, I just see something I like while reading an article or blog post and then I decide its worth subscribing to.
So as a subscriber I don't think I will use ManyLetter but I have a new newsletter I'm trying to build but if i'm not sure people will find ManyLetter why I would use it as a newsletter creator?
Love to hear your thoughts on this
Thank you!
Excellent comment, I appreciate it. You have already helped me to consolidate my thinking and write the problems and solutions on the paper.
I have prepared a (1:1) list of problems/desires that are subscribers/creators facing and solutions/improvement that ManyLetter can provide:
Subscriber problems and desires
ManyLetter solutions and improvement for subscribers
-------------------------------------
Creators problems
Solutions to creators problems
I can relate to most of the "subscribers problems" you listed.
regard the solution: i'm not sure I want to get everything in one email. for example I don't wanna spend more than 30mins a day reading newsletter. what if I could split them over the week and say I wanna have max 3 newsletters a day.
For the creators problem. I assume subscribers also need to sign up for you to confirm their email? which feels like an extra obstacle to get subscribers.
Overall I like ManyLetter design and cleanness. You just need convince me as a new creator that it's the right place for me :D
btw today I found out about substack which seems you like you are taking the same approach?
Substack is focusing on creators and a newsletter monetization, but they are not helping you get new subscribers.
With Manyletter, I want to focus on subscribers and, through them, bring value to creators. All big players are focusing only on creators.
From what you are saying, I have identified another misunderstanding. The email you will receive from ManyLetter will not be that long. The goal is to make it fast and scannable, so you can choose what you find interesting instantly + messages will be ordered by the interactions with a newsletter in the past. The format will be similar to the Indiehacker's daily digest.
Example:
Newsletter message title 1
from @manyTomas
---
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
Another newsletter message title 2
from @jamalx31
---
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
... and so on.
I think it's a nice idea. Over the years I've just gotten a ridiculous amount of newsletters in my inbox, and it's like whack a mole to try and keep it under control, and I never read them all anyway (who has the time?!).
A few questions I had:
-> Can you convert your existing mailing list into the platform, or is the objective to run it as a separate list to supplement your existing list?
-> Do you have a button etc that creators can put on their website that says 'sign up with many letter' - like the old school RSS buttons?
-> Is it easy to create content, for example if I'm running my existing list in Mailchimp, and I want to also use ManyLetter, can I just copy and paste the content over and retain formatting etc?