Let's swap landing page feedback!

Very cool grid design:)

Thanks Dagobert! Just for a little more context, do you have an engineering background?

My feedback:

1. Logo creation software
2. Custom-composed logo, but from a catalog. My assumption is that there are lots of different logo subcomponents in the system and, based on my questionnaire, will generate a combination of them that makes sense for my business.
3. $100 - because it sounds like you can get additional customization from the generated design. I'm also assuming that the specific logo I choose will be taken out of circulation for others

hey @slavaGanzin - I really appreciate the feedback! Do you mind calling out a few examples that feel too much like "corporate speak"? It's really helpful to be able to communicate our value prop in the words of our customer.

It's great to know that you could identify who our target user is, but you shouldn't have to work to figure that out - I'll work on that. As our target user, I'd love to know what hesitations you have to signing up?

For whatnot

1. You aggregate all relevant news on a topic(s) of my choosing. I can stop digging around, for example, 5 different sites to know which companies raised a round in the previous day. I'm not clear on how I get it tho - is it consolidated into an email? Do I have my own account where I have saved modules? Am I alerted when new articles come up? It seems like I 1) go to your site, 2) search for a keyword of interest, 3) can click into each article (taking me to that site) based on the search results. Also, I didn't realize the top bar was a search bar until the very end so it wasn't immediately clear on how I can interact with your site. I originally hovered over Kanye's name (and the photo description said wikipedia) so I assumed if I clicked his name it would take me to the Kanye page on wikipedia where, actually, it searches your site for Kanye - which is WAY cooler, but was not clear. Lastly, there are a few grammatical errors throughout.

2. I don't understand what "article-like landing" means - could you please clarify?

3. My answer to 1 walks through my thought process of what you do. It seems that I finally got there, but it wasn't 100% clear from the start and if I wasn't doing a site review, I'm not sure I would have spent the time figuring it out.

Happy to continue providing feedback!

hey @RyanHitchler - thank you for the feedback! I revised the site based on the lack of information and would love to know if I've answered your questions, especially if your answer to "3" has changed at all.

For Centro:

1. I opened the page on my 24" monitor and was immediately pulled into the looping gif. The page ends up being very busy. I pulled it down onto my laptop (13") and the gif is now below the fold, and much easier to understand.
2. For the gif itself - it's moving much too quickly for me to understand what's going on. Maybe if it was moving more slowly or a shorter loop, the page wouldn't feel as busy when opened on a large monitor.
3. I've worked in large organizations where there are definitely information silos - is the value that I don't need to log into 5 different systems anymore and that all conversations, notifications, and record updates can be done via slack (while still syncing with the system of record?)
4. Another value it seems you are communicating is that everyone can work together - who is the target user? is it the sales AE, the CSM? Although information was siloed, each role owned their respective info and the other didn't need access to it - but maybe I'm missing the point?
5. finally, in terms of speedy response, that may be valuable at a very small organization but, at scale, hyper-response is only encouraged for fixing customer issues (with the support team). If an AE or CSM responds within a day, that's totally acceptable, so depending on who your customer is, I'm not sure if this last point is a selling point.

Happy to provide revised feedback if I misinterpreted anything. thanks!

Thanks for the feedback Daniel!

My feedback:

1. Cross-site vacation home searching with internet as the main criteria
2. People who only care about being able to work from a location don't easily have all the best options available to them. It's also hard to understand the reliability of internet in most listings
3. It seems hard to vet internet at places that don't have details about it in the listing, or it's in a location that hasn't been visited by someone else (assuming it requires someone else that uses the program to update the latest latency information). This means that the subset of places I can search through is much smaller, and I may not be getting the best deals. This makes me realize that these hesitations are probably because I'm not the target user. I'm cost-sensitive, and good internet needs to be balanced with this consideration as well.

Thanks Renan! That's such an interesting insight - even if you believed in what I was building and found value in it, the fact that an actual useable product is a long-ways off actually turns you away from it. Basically, a worst substitute now is much more appealing than a good product a year from now.

My feedback:

1. Real-time inventory management and activity monitoring system for construction sites
2. I would actually remove the general piece of activity monitoring aka "guessing which activity from the site needs more attention". I think focusing on a really clear starting use case that you already have - give alerts when material is about to run out and get a daily report of material usage - allows you to test one specific hypothesis at a time. That way there will also be a lot less text on the page to explain both the problem and the solution.
   Given that material tracking is one of the top use-cases (at least what I'm picking up from the site itself), it'd be cool if the demo video you have at the bottom reflects the amount of material usage. Right now it tracks equipment, gloves, and a lot of extra things, but it doesn't actually track the usage of the trench shields. If you could just strip away everything else from the video and show that you can accurately detect the number of trench shields used over time, I think that'd be a really compelling use-case. Of course if you wanted to pivot and change to "assessing safety of workers at a construction site", the tracking of helmet/glove/reflective vests in the video would also be really compelling. But I think you should just focus on one main use-case to make it cleaner.

Thank you for the feedback! Definitely drives home how important this piece is!

My feedback:

1. I'd say the high level mission is to universally make price equivalent to value.
2. Yes! I like the dedicated sections for why, what, and how.
3. I like that it mentions the social impact of adjusting prices per country. One thing that would still concern me is the effect changing prices have on customer attrition. For example, when Classpass originally bumped their pricing, they saw insane attrition levels. Though it's slightly different than a subscription service, I'm assuming in-app purchases might see similar behavior if they're repeat purchases. It would be good to have a way to see the impact that changing prices has on purchase volume.
4. I don't know how important this actually is to answer on the landing page (maybe more of an FAQ), but I don't understand whether there's a UI to make these adjustments or whether it's just an API

1. High quality websites without the cost of time.
2. Yes, but see #3 below.
3. What the intro text really hones in on is how much time it takes to generate a website. I actually think the bigger sell is the "worry" that you eliminate. I actually felt a ping of relief when I scrolled down to the themes section, because I saw the screenshots with all the formats supported. It's great to know that I don't actually have to worry about things looking off in a particular iPad/mobile format compared to what I'm seeing on my laptop screen. Yes, this ultimately is a time-saver, because if I spent the time to make sure it's responsive and works properly in edge-case formats then I wouldn't have to worry. But the core emotion here is worry. This is also what the clean code addresses - it worries me that if I cut corners to get a responsive website as fast as possible, it might be harder to maintain and update. I think you should pivot your value-add to eliminating worry more than time-savings.

It might also be helpful to remove the big block navigator to choose between the different template types - it takes up a lot of screen real-estate. The sell is the premium screenshots of how good your websites look; having this higher up on the page will be much better. Right now you have to scroll through the large navigator, then through the intro text, just to get to how beautiful yet simple the designs actually are. They're awesome - showcase them earlier!

Thanks so much Shravan! It's cool to see a walkthrough of your thought-process as you read through the page. Great call-out that one piece that's concerning is whether this requires yet another tool. You mentioned that you've seen multiple eng teams deliver software, do you mind sharing what your role is?
Also let me know if there's any feedback that you'd like from me!

Thanks Itta!

My feedback:

1. A place I can store and associate content I want to remember
2. Reduces need to search & likelihood that I'll "forget" content I wanted to include. My assumption is that this is actually for content creators, since that's the use-case where you'll have the most need to recall information about a particular area and make sure you don't miss anything.
3. It feels like a lot of work for me (not as a content creator, but just using it for random content of interest I want to track) to actually create a tree of information. I don't actually need that level of detail when it comes to information associations. The highest fidelity I need is actually just tags or clusters of information, and worrying about how information is associated and nested is more work

Thanks for the feedback Jan! I love hearing cons and where I can be better! It's definitely helpful to understand the details that pop out at you and also the context of your role. Why do you think the target audience is software developers?

Yes, please share your link once you're ready! I'd love to help out with feedback

Thanks so much Fabien! Great point that there's still this uncertainty of whether this is actually meant for you - so even if you felt the pain fo the value prop, you wouldn't sign up because it might be more noise if you're not the intended target.

My feedback:

• My first question would be "how is this different from Slack?" So it'd be good to highlight this differentiator outright and address the elephant in the room. I know you mention "with your client", so it's about external versus internal communication, but it might be good to pull the section of "Invite any of your clients without requirement" section to somewhere near the top. Though encryption/confidentiality is super important, that's actually not the first thing I'm worried about when it comes to client communication. The first thing I'm worried about is actually getting them to easily use a tool.
• I signed up to play around with it and tried to create a private space to compare it with the "Early Birds Community" and see what changes, but it seems like it needs a private invite. It might be good to give an example "fake" private space somehow so that people understand how the interaction on the platform works
• It might be better to actually reduce the information on the site to just the key pieces: "Easy access for clients" (no account/install needed), and "Secure communication" (end to end encryption, authentication, access control, compliance). Share confidential docs and protect the clients data are actually the same things in my mind

Thanks Felix!

My feedback:

• Really cool that you're aggregating all the remote tools for me. Right now it's a little too much of "for everyone" from work to social events. It might be better to target one, or if you want to target all of them, allow people to select what their use-case is and show the tools for that use-case. Otherwise, I feel I have to do too much sifting to find the right tools for my use-case
• I really like the idea of "hot picks". Since they're already hand-picked, it might make sense to actually add a little more detail to this section instead of formatting it like all the available tools under the search section. If you could even make a card for each of them, introducing what each does and why I care about them, it'd serve as both a tutorial to your site as well as something that convinces me about the care that goes into the curation process
• The start of the page is a little busy. I'd start with the intro and then the hot picks after that instead of split-screening them. That way there's a clear order I should read them in. This one's a bit of a nit - if possible, I'd also slow down the rate that the bottles fall, because they're really distracting.
• The virtual event calendar is really cool, but it's buried under the entire tool gallery. Since you're already starting off with an intro of the hot picks, I'd actually move the virtual calendar above the tools search so people are exposed to that without scrolling all the way down. If you want to prominently feature the search, maybe JUST the search bar, then the virtual event calendar, and the trends subscription before all the cards with the tools
• I didn't realize that there were also tags on the cards until looking at them in table view. It might actually be more valuable to expose tags on the cards in lieu of the website url

Thanks so much Orlie! So great to actually be able to hear your reaction in real-time. Your point about the lack of reputation behind the page is so good. It's so important to realize that that has to be coupled with either a reputation or a more detailed "how". I watched your feedback for most of the other landing pages, and those were really helpful too - very concise feedback.

Let me know if there's anything I can give feedback on for you!

Thanks Darko! Good to know that believability is the most important factor here. Just wondering, do you happen to have an engineering background?

Hey Vitor, I really appreciate the honest feedback! What I'm learning from you is that the landing page needs to make it believable that we can deliver the value-prop that we're talking about. Either with the "how" or making it seem believable that we have a product to offer that does this (possibly with a use-case example of impact we've made - like saving X hours of delays within Y company). Does that sound right?

What I'm trying to test with it is whether someone will sign up if they feel the problem that the value-prop is targeting, and it sounds like the answer is "no" without a reasonable guarantee that it can be done

Hi Hatky! Thanks for your feedback! Do you think that's the level of "how" that you'd be happy with (e.g. "with a dashboard" versus "proactive alerts") to have a general sense of what it does? Or do you think one targeted example of a differentiator could also satisfy the need for "how"?