2
0 Comments

Listen to the needs of customers. (startup story 4)

This article is one of the articles in a series ‘Kiwicode startup stories’ at https://medium.com/kiwicode/startup-stories/home

In June 2017, Adrian and I discovered the market’s customer voice. We want to create a product that will assist customers in completing their software development projects quickly. We are convinced that this is our future path, and all we need to do now is act quickly and create our MVP.

We started by presenting a preliminary product plan. We can provide reusable API interfaces to customers to help them save time during the development process. Some of the most common functions, such as blogs, authentication, and so on, are available through these APIs. Customers can use our API to create related software applications or components, saving them time and money in the process.

Adrian led the team of engineers in starting MVP production, and my job was to find potential investors in the market, tell them about our products and ideas, get some valuable feedback, and, most importantly, find customers willing to pay. I made some sliders. When our team is unable to give a demo in a short time, the slider is the most efficient way to communicate our ideas, and you don’t have to worry about whether or not a demo is available.

I began my search for potential clients and investors. I can call them, but the probability of winning a customer is relatively low. This is ineffective until a trust relationship has been established. I can also tell my friends about my products, but they are not my target customers, and there is no way to get really useful advice from them. Unless your product is terrible, your friends will only say, “This product is awesome!”. I decided to take part in a few public roadshows. The organizer will reveal the entrepreneurial team’s product information, some potential customers will attend our roadshow.
When I took the stage for the first time, I was a little nervous. Despite the fact that I am very familiar with the content of my speech and am very confident in our team’s products, I have no prior public speaking experience. My voice trembled a little as I spoke in front of nearly 100 people. However, I quickly became absorbed in my product presentation. I began to exude confidence and completed the 5-minute speech with ease. Investing questions focused on the target market, customers, business model, and technology. I had done a lot of prep work and answered their questions before that. Finally, they expressed interest in our products.

When I stepped down, something unexpected happened. I was surrounded by a large group of people who asked if I wanted to exchange contact information. I was overjoyed and said, “Of course, it’s fine.” I exchanged business cards with about 20 people, and even my personal business card was illuminated. They’re all potential customers, I discovered. Their businesses require the development of applications or websites. They inquired about our product information and even suggested that we assist them with the development task directly.
I returned to the company and told Adrian, Mao, and Wen about my experience. Everyone was overjoyed. We have gained some initial recognition, and now we need to gather more data and improve our products. The following are some of the questions that these potential customers frequently ask:

1.How do you charge for your products? Can you directly assist us in implementing this software and applications if we are willing to pay additional fees? Simultaneously, we must provide them with source codes like independent freelances. Customers want quick results and are willing to pay a premium for the source code, which allows them to fully control the project, make changes, and add new functions and components.

2.How complex of requirements can your product meet with its application? Customers’ applications frequently contain a lot of complex business logic. Is your product capable of creating complex applications rather than simple demos?

3.Is your product easy to use? Can I use your product if I’m not an engineer? Many companies and teams require software and applications, but not every organization has a large number of software engineers. They haven’t been able to hire engineers in a long time due to a lack of funds. Engineers are expensive, but they have the need to develop programs.

Customers’ questions about whether we can conduct independent development in a short period of time are the only ones we can answer. We must concentrate on improving existing products. Even if customers are willing to pay a small fee now, we cannot postpone the product’s development. If this product is not completed, we will become the original independent freelance agency. I apologized and explained the situation to the client. Despite the fact that I lost a lot of money, Adrian and I did not regret it.

Now we must improve our products around these customer problems. However, we were faced with some unexpected emergencies, and our team changed.

The next article will be published on Friday at a weekly interval on my medium at https://medium.com/kiwicode

Trending on Indie Hackers
Monica had her first $10k month as an indie founder 32 comments I Bought a Year of Time for $200,000 21 comments Businesses launched by solo founders are more successful than those launched by multiple founders (research) 16 comments Launched PH: SwipeTwitch – today! 14 comments I made 1300 Free Geometric shapes 8 comments I'm the co-founder of Audiomack (20 million users monthly). AMA! 8 comments