March 20, 2019

Looking for information about trademarks for project names or brands

I've been researching the topic of naming for quite a while and cannot fully understand how trademarks are applied.

For example, one wants to create several projects for woman audience and brands them as Lulu Beauty and Lulu Slim or something like that. Checking trademark database, there are a lot of "Lulu" brands including lulu.com and Lululemon.

Does anybody know how to avoid infringement when naming a project or creating a brand?