Downtime Monkey's early-bird discount of 30% has been in place for 3 years and we're pulling the plug on it in November.
So I wrote a short blog and sent a mailshot to subscribers to let them know that now was a good time to go Pro or Upgrade their account as the discount is locked-in for 36 months from the time of the original purchase.
We received a few purchases and upgrades from this. Here are the stats:
Verified Users: 1725
Active Users: 998
Paying Pro Users: 62
MRR is up to approx $240 - not bringing home the bacon yet but a step in the right direction.
https://downtimemonkey.com/blog/early-bird-discount-ending-soon.php