Longer pageload times = more customers leaving your site. No surprise there. But it's worth digging into just how much money you might be leaving on the table.
If a page takes longer than three seconds to load, nearly half of your users will bounce — pageload speed matters that much. For Mobify, every 100-millisecond improvement in their homepage's load time resulted in a 1.11% increase in conversions. Likewise, when Mozilla reduced the pageload time for the Firefox landing page by 2.2 seconds, they increased their conversions by 15.4%.
Here's where you can start: Check your current website speed at Pingdom or WebpageTest, then go through this list and see what measures you can take to speed things up. In the meantime, here's a quick fix to give the illusion of a faster load-time: Move your stylesheet references to the <head> of your HTML document so that each page loads progressively from the top.
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