Growth November 20, 2020

Marketing Examples #001 — My Twitter Inspiration Handbook

Harry Dry @harrydry

A few years ago I was trying to use Twitter to promote a few side projects. But I had no idea what I was doing.

So I made one big Google Doc where I started saving the best “brand tweets” and grouped them into different categories.

I've spent the last few weeks turning that into this little handbook. I hope you find it useful.

1/ Quick tips

Teach people something new in a tweet. Short, sweet, and shareable.

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2/ Threads

People don't click links. So if you've got a story worth sharing write a thread.

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3/ Memes

Make your brand relatable.

Sparknotes sells literature study guides. Twitter and literature study guides don't mix. So Sparknotes use pop-culture to make literature relatable.

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4/ “Quick reaction” tweets

Each day a new story consumes Twitter. Think fast and you can go viral.

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5/ Build in public

Makes your brand feel ALIVE. People want to come on the journey.

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6/ Brand beef

Conflict creates interest. T-Mobile bragging about their 5G is boring. T-Mobile roasting Verizon's 5G is hilarious.

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7/ Casual content

Don't complicate it. Most people just want some light entertainment.

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8/ Replies

Make a list of a few people in your niche. Turn on notifications. Comment something witty or thoughtful.

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9/ Questions

Get to know your customers whilst building a sense of community.

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10/ “Reply and we'll...”

Turns causal followers into brand advocates.

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11/ Live tweeting

Your audience watch a cult show. That show trends every week. You live-tweet each episode.

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12/ Transparency

Twitter loves transparency. Talk openly about your product and you'll sell more of your product.

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13/ Giveaways

Grows your follower count. Builds brand awareness.

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14/ Celebrate customers

Making customers look good makes you look good. It's marketing without marketing.

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15/ Galvanize followers

This tweet deserves a category of its own. 65,000 people posting photos of their Spotify playlist. All from one tweet.


16/ Share your product

You're allowed to share your product. Just don't make it look like an ad.

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17/ Consistency

And finally, consistency is how you imprint yourself. Your followers should recognise you without looking at the icon.

There's no better example than no name. Consistent tone, aesthetics and message.

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Thanks for reading

If you'd like to learn more about marketing you might like my newsletter. Each week I share a new short, sweet, marketing case study.

They're normally shorter than this haha!

Or check out my website to browse all the previous case studies :)

  1. 3

    Great content!

    Very well written with relevant images too

    Thanks for sharing - bookmarked

    1. 1

      Thank you. Happy bookmarking

    1. 1

      Cheers Ryan. Appreciate it

  2. 1

    Wow, what a list. Very comprehensive.

    Here are a few more high-engagement tweet ideas for those who are interested to growth-hack their Twitter audience!

  3. 1

    Thanks for sharing. Even this post is intriguing and fun to read.

  4. 1

    This is excellent! cheers Harry :)

  5. 1

    Great stuff. Saw this on PH yesterday, how did the launch go?

    1. 1

      Cheers. And no complaints. just thought it was such a long article could be a handbook for PH.

      But, rather foolishly I left everything really late and didn't really have time to set up the page in the way I wanted to convert new email subscribers. So loads of traffic. Not that many new people on the email list...

      Just re designing now to improve conversion :)

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