A few years ago I was trying to use Twitter to promote a few side projects. But I had no idea what I was doing.
So I made one big Google Doc where I started saving the best “brand tweets” and grouped them into different categories.
I've spent the last few weeks turning that into this little handbook. I hope you find it useful.
Teach people something new in a tweet. Short, sweet, and shareable.
People don't click links. So if you've got a story worth sharing write a thread.
Make your brand relatable.
Sparknotes sells literature study guides. Twitter and literature study guides don't mix. So Sparknotes use pop-culture to make literature relatable.
Each day a new story consumes Twitter. Think fast and you can go viral.
Makes your brand feel ALIVE. People want to come on the journey.
Conflict creates interest. T-Mobile bragging about their 5G is boring. T-Mobile roasting Verizon's 5G is hilarious.
Don't complicate it. Most people just want some light entertainment.
Make a list of a few people in your niche. Turn on notifications. Comment something witty or thoughtful.
Get to know your customers whilst building a sense of community.
Turns causal followers into brand advocates.
Your audience watch a cult show. That show trends every week. You live-tweet each episode.
Twitter loves transparency. Talk openly about your product and you'll sell more of your product.
Grows your follower count. Builds brand awareness.
Making customers look good makes you look good. It's marketing without marketing.
This tweet deserves a category of its own. 65,000 people posting photos of their Spotify playlist. All from one tweet.
You're allowed to share your product. Just don't make it look like an ad.
And finally, consistency is how you imprint yourself. Your followers should recognise you without looking at the icon.
There's no better example than no name. Consistent tone, aesthetics and message.
If you'd like to learn more about marketing you might like my newsletter. Each week I share a new short, sweet, marketing case study.
They're normally shorter than this haha!
Or check out my website to browse all the previous case studies :)