Marketing ideas a for kids subscription box

Hey Ron

1. Create an ecosystem document of where parents hang out online. Facebook groups they're in, Twitter and insta influencers they follow, blogs they read, podcasts they listen to, YouTube channels they subscribe to. These are the people and places that have influence with your buyer.

2. Reach out to these people and find a way to partner: review, competition, partnership, free sample or affiliate scheme. Do it on a case by case basis and focus on engaging them in your product and mission. Learn and iterate on how to improve outreach.

Other

• Find local mum groups and mum / child social groups and partner with them.

*You may be national but find a region to focus on as that will be easier to crack by market. This will support more focused outreach, to events, schools, associations, communities etc.

• Experiment with small spend on Facebook, Reddit or Twitter ads user a conversion objective. Facebook is good at meeting objectives you set. You might look to spend 2 * 3 X a month's subscription revenue to acquire a customer ie $90.

• When posting about your product on socials @mention brands and organisations that are included so that they can re-share

• Move your CTA further up your landing page for better conversion. Also, you want to have a clear, powerful product shot there too. More advice here: http://blog.roastmylandingpage.com/

• Create content: a quiz, survey (collect data), eBook, top tips, freebie and share, especially if your community outreach isn't working, content can facilitate. This all supports SEO which is a valuable longer play.

• Look for people tweeting or @mentioning your competitors, follow and reach out to them. You can use a tool like syften.com

• Guest blog post on mummy blogs, creative phone-free ideas and gracefully mention your product.

• Launch a referral scheme for your existing customers, give them a month free for each person they recommend that signs up.

• Offer a competition in the box itself. Everyone who posts and @tags you on Twitter or Facebook with their creation is entered into a competition to win something. This can also create great UGC too.

• Remember, subreddits, local Facebook groups, meetups are you friend when connecting to mums and dads.

• Comment on 5 parenting blogs a day, leaving comments that add to the conversation AND mention your product. Do not spam, do be graceful. Don't be lazy, focus on what you can add and it will drive referral.

• You have a bot on the bottom right of you landing page, make it load after X seconds and ask a question to engage potential leads on the website.

Download my free eBook! Has 100 ideas for your first 100 customers: first100users.com/ebook

Homeschooling/educational podcast features and Pinterest would do very well in addition to FB/Insta.

Hey, I have a 6-mo old son and am constantly thinking about activities and toys to get him that would promote his development.

Channels I use right now:

• Instagram. I already get a ton of these types of ads
• Blogs: Like WhatToExpect.com. They make all their money off of affiliate links.

Most of the things I buy for him come from Amazon, unfortunately. But that's mainly because I haven't really found a good subscription box that have really caught my interest.

Which leads me to feedback about your website and product. In the FAQ, I read this:

Is there an appropriate age for Lark?
We are working on developing more age specific boxes. For example, ages 3-6, ages 7-10, ages 11-13. But for now, we are creating kits that have a wide appeal for many age ranges.

I think you really need to niche down to a specific age group or developmental milestone(s). Reason is that many parents, including myself, buy toys and do activities that enrich their kids. Right now, my 6-mo old son is learning to sit up and is in the beginning stages of crawling (sort of). This has led me to research toys and activities to promote those milestones. If there was a box that would "grow" with the kid....I'd subscribe to it instantly. Or if there was a box that was designed for a specific milestone or age, I would buy the box when my kid is ready to tackle those milestones.

You may actually already have activities that promote certain milestones or learnings. You might just need to market the activities by milestone, rather than an all-in-one activity box.

There's that saying, "if you try to please everyone, you please no one..."

Hope that helps.

Maybe give some kits to parents on IG in exchange for doing a post about them? I know a lot of parents go to Instagram for educational inspiration.

Thank you very much for sharing with us the information about clothing subscription boxes. I love giving these boxes to my son every month. After all, I know how he likes to dress beautifully, and I try to provide him with these boxes as much as possible to have the most diverse look at school. I'm surprised how many people at school look terrible, as if parents are not interested in their child looking the right way and not constantly walking in torn and smelly clothes. It's good that my child has me, who continually monitors his clothes.
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https://thefemaleprofessional.com/comparison-clothing-subscription-boxes/

Hi Ron,

I just sent you an email...

I found you here on Indie Hackers searching for folks with subscription box services.

I co-host a podcast that was just chosen by Courtland to be part of his new Indie Hackers pocast network.
Our show is https://www.runwithit.fm

We are going to start inviting Indie Hackers for a little mentorship with our guests (7+ figure entrepreneurs) who have projects like theirs.

Let me know if you are interested. We have a call with Drew Laine of https://penaltybox.com/ on Thursday at 2:30pm CT.

You may join this call if you get back to us expressing interest in time.

Cheers,
Eathan

Maybe include a previous boxes examples. I would like to see an example before subscribing.

Similar to what @rosiesherry wrote there's definitely an audience on YouTube / YouTube Kids.

There are quite a few kids who unbox toys in front of the camera. Maybe you can reach out to them and send them a sample.

My hunch is that influencer marketing is one of the best channels here.

in australia there are a lot of "mum bloggers"??- no idea if that would be a good channel though, also try facebook groups where mums hang out at?? I love the artwork and look of your landing page- but 2 suggestions- the price points seemed a fair way down the page?...and as the mother of 12 year old twins- I am a little sceptical that it is actually possible to put together a box of activities that would engage over that large range you mentioned- i would personally pick one age range to focus on first and nail that, then expand out to other ages.